Negotiation – Taylor Swift Vs Apple Music

.  Introduction
    Summarize your reasons as to why you chose this negotiation.
    Explain the history between the sides in the negotiation you selected.
    Identify the chief negotiators (by name) on each side and state their positions.
    Identify when and where the negotiations began.

2.  Issues/Power
    Describe the main issues/barriers that separate each side.
    Explain what is at stake in this negotiation and how it affects the balance of power.
    Identify and describe which side has the most relative bargaining power and why.
    Explain what the other side can do to increase its power.

3.  Strategy and Tactics
    Strategy: Describe in detail the strategy each negotiator is using to achieve their desired outcome.
    Tactics: Describe and evaluate three specific tactics each side is using to advance their strategy.
    Critique how the strategy and tactics each side is using is affecting their position.
    Describe the strategy and tactics you would use to achieve your desired outcome in the same negotiation.
o    You must be specific and detailed. Use strategies and tactics studied during the term.

4.  External Factors
    Explain how the negotiation contains elements of both cooperation and competition. Provide insight and examples from your research.
    Assess the outside influences prevalent in the negotiation (such as time, media coverage, financial implications, clients, employees, etc.) and describe the impact each has on the negotiation process.
    In your opinion did the media impact the negotiation? Explain why or why not using detailed examples.

5.  Reflection
    Analyze the negotiation process and explain the impact and/or effect of the final outcome. 
    Discuss your opinion of the negotiation supporting your opinion with detailed examples. 
    Explain in detail what you learned from your research of this case and how it will benefit you in the future.

Format:
    Cover Page with Your Name, Course Number and Title, Date and Topic
    Paper will be 12-15 written pages in length; Cover page and works cite page are not included. All sections must be completed for credit
    The use of industry terms and concepts discussed in class is expected
    Word Processed – 12 point font, double spaced, free of grammatical and spelling errors
    Reference Page with a minimum of seven (7) works cited
    Organization Put sections in order, title each section and list the question above the answer Example:
1. Introduction
A. Summarize your reasons as to why you chose this negotiation.
Detailed Answer

B. Explain the history between the sides in the negotiation you selected.
Detailed Answer

Project Evaluation:

The project will be graded using the rubric based on the following:
    Applicability of Final Project You must demonstrate that you have gained the knowledge and skills to discuss the art of negotiations.
    Quality of Writing Your writing must be clear and concise with no spelling or grammatical errors. You must follow MLA format and use proper works cited documentation.
    Proof of your Ability to Think Critically This will be demonstrated through your development of concepts and ideas within the project. Do you provide clear ideas, reasoning, and any primary or secondary support or analysis for your ideas in a clear and understandable manner?
    Quality of Your Analysis, Ideas, and Positions How much do you understand the subject you are writing about? How well supported are your ideas? Did you adequately research your topic and conduct the due diligence necessary for a comprehensive analysis. Have you completely answered all the required sections and questions?

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