Archive for the ‘Marketing’ Category

Marketing

1. A sales rep from AdVance spends several months with the buyer for a company that owns a dozen farms understanding the buyer’s needs, and puts together a proposal for several fertilizers produced for the company’s specific needs. When the sale is about to close, the buyer decides to purchase a cheaper, pre-made, standardized formula […]

Accounting

1. A sales rep from AdVance spends several months with the buyer for a company that owns a dozen farms understanding the buyer’s needs, and puts together a proposal for several fertilizers produced for the company’s specific needs. When the sale is about to close, the buyer decides to purchase a cheaper, pre-made, standardized formula […]

Discussion: LinkedIn and Personal Branding

The discussion this week is based on the Zoom conference we held a couple of weeks ago.  Years ago, well-known author and management guru, Tom Peters wrote an article for Fast Company titled: A Brand Called You (Links to an external site.) https://www.fastcompany.com/28905/brand-called-you Links to an external site.. From that point forward, we have learned […]

Social Media Marketing

Your paper should be double spaced and, importantly, contain a minimum of 8 citations from our course resources, applying the principles from these chapters to the material you are presenting.  Remember to link your citations to a list of references which should be the last page of your paper.If, for instance, if you choose to […]

Consumer Privacy Policy

in this assignment, you will be creating a Consumer Privacy Policy for your New Shoes Company based on the insight you have gained this week regarding privacy policies and their importance to business and consumers. This policy will communicate with your potential and existing consumers how you will handle their personal information on your sites […]

research and report the advantages (benefits)or disadvantages that the APPLE and IBM alliance brings to each partner firm

for this essay, you need to really do the research and using some academic or marketing report resources to support your writing. The paper should be in detail and convincing. This is actually a group project, however, you are only required to research and report the advantages (benefits) or disadvantages that this alliance brings to […]

Using social media marketing for self-promotion

How to market yourself professionally? Can you use proven business strategy methods and tools (for example, marketing communication mix, or unique selling proposition, or professional services marketing, or digital marketing strategies) for self-marketing and personal branding? How can you use social media marketing for self-promotion? In your response, please identify the important concepts, theories, or […]

Marketing

Study both attached readings.  Think strategically about the cost and benefits of doing CSR & Sustainability by corporations.  “Cost” can include cost savings (yeah, this is really a benefit).  There are a lot of benefits (there are triple benefits: financial, social, environmental).  The content should  be as follows: 1. Outline 1  program, service or product […]

Competitive Intelligence about Ralph Lauren

my team member and I have been asked to conduct Competitive Intelligence about the assigned company’s domestic (U.S. only) marketing activities. Create a report reviewing their use of the marketing mix since January 1, 2018.I have chosen the pricing section, please follow the instructions from the word document attached below ( from p.13 through p.15 […]

Any topic (writer’s choice)

Please create a social media-only campaign for a new soft drink called Jazz. This is a diet cola only, with a very, very high caffeine count. The soda will be introduced July 1. The social media campaign will kick off Memorial Day weekend and run through Labor Day weekend. The product is only available in […]

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