Developing New Products and Services
Order Description
do market research for these three products (Toys):
-GUESS WHO
-BATTLESHIP
– TWISTER
These points should be covered in doing the market research for these three toys
– Objectives of the Game
– Brand
– Prices
– How many players
– Years in the market
– Sales figures
– Trends
– Describe the toy industry Worldwide, Europe, UK
– Focus on the UK
– Describe categories with the toy industry
– Sales figures last 3 years
– Trend Industry last 3 years
– Top companies by sales of traditional toys
– Employment in the industry
Product Idea:
1. Basic description of the Product
2. Product Innovation Charter
-Background
– Area/Focus
-Goal/Objectives
– Competitors/ Current Brands-Similar Games
– Prices
– Manufacturing Sources
– Trend
– Wholesalers
use 6 references or more as long as all the points are covered