Topic : How trend affects strategic thinking and strategy management
1600 words : TRENDS ( aspect revolution from 4th Industrial revolution & Robots in hospitality industry), with Five 5 forces & PEST ( Need to criticize theories & models in today’s changing world
2400 words: Strategy & Strategic thinking ( Corporate strategy, Brand Strategy, Geographic strategy & function strategy)
need to link between Trends & strategic into marketing & HR strategy
Based on strategy management literature
One country ( Hen-na hotel Japan)
with at least 25 references ( shoe evidence of reading