Global Communication

Chapter 5 discussed some of the challenges that we encounter when trying to communicate across different cultures.  Marketing a single product or

service to several different cultures is a great example.

Search for international ads on YouTube using key words such as, “cell phone ads China” or “Domino pizza in India”.  Compare them to a similar ad

created in the United States.  Answer the following questions:

1.  What are some differences you see in the advertisement?

2.  How do they inform about the cultural values of the commodities shown in the advertisement?