How to Recognize a Winning Business Idea

Don’t be put off by what might appear the amorphous nature of the assignment.  I want you to read the Tata Nano case with our article in mind.  We can apply the article’s tools retrospectively in any number of ways:  1) the Buyer Utility Map, 2) the Strategic Pricing Model, or 3) The Business Model Guide.

What I truly want to see is that you have read and understood the case in the sense of what made this car special — the powerful, focused vision that imposed technological requirements on the engineering team that were fulfilled.  Reading the case with the Buyer utility Map or the other tools in mind enables us to tease out the thinking processes of those involved in conceiving, designing, manufacturing, pricing, and selling the car.

Give me your thoughts.  This is the best of all possible assignments, and the worst.  Because you define it as would a senior manager.  Thinking deeply and then expressing those thoughts originally is rewarding work.  Have at it . . .   We’ll discuss in class.