LAIBS has contacted you for some advice. It is considering making a bid to government to fund research on how to increase student satisfaction amongst Business Management students across the UK and in particular at LAIBS.

LAIBS would like you to advise it on an ideal research methodology. In particular it is keen to know whether you would advocate the use of just one method, or not, and why? What methods have been successful that have led to published research in the area of increasing student satisfaction?

 
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