Project description
This project is for my Promotional marketing course, you should find a print advertisement from a magazine or a newspaper or other print media ( and attach it to the paper). Try to find one that is interesting and good.
Then analyze the advertisement and write about its message theme, leverage point, appeal, attributes-benefits-personal values, and visual /verbal elements, taglines, executional framework, message strategy, etc.
The paper should be two pages long. It has to be typed and should be of a professional quality.

You have to write about the following of your chosen print advertisement:

1. message theme

2. leverage point (attribute-benefit-personal value)

3. appeal

4. executional framework

5. tag line

6 message strategy (cognitive, affective, conative and their sub-categories)

and any useful and interesting information