Topic: The situation analysis analyses the industry airline industry

this is written report
The situation analysis analyses the industry specific issues and identifies the major competitors (online and off line), the characteristics of the target market, regulatory issues and global factors as well as an analysis of the business model that has been used. You will be judged on the quality of your research, using a variety of sources ( journals, magazines, reports).

situation analysis making guide

1. Introduction :Description of chosen business- why did you chose the business
2. Industry overview total ( addressing the points below) (20)

€¢ How many? (bricks or online or hyprid)-
€¢ how long established? what type- multi- national- small independent?

€¢ Profitability
€¢ Growth €“ in traditional and online
€¢ Success factors
€¢ who are the major players

€¢ who are the enablers: software hardware
€¢ what are the obstacles: distribution?, broadband ?
€¢ other

3. Impact of political legal environment: (10)
€¢ Political/ legislation/privacy
€¢ security
€¢ Political/ legislation/privacy
security
4. Customer/ client analysis :Purchasing online/offline, trends
demographics

5. Research and Analysis
€¢ Quality of sources
€¢ Quantity of sources
€¢ Variety of sources
6. Referencing

7. Written expression (10)

(the book I use Internet marketing 3rd)
(don’t share with any web or someone because the teacher will check it online. I due my essay on moodle )