Order Description
The Academic Area: Marketing
The Window of Analysis: Industry
Data Collection Method: Interviews/Questionnaires/Surveys
Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson)
Main Themes:
– Nationals vs. Expats
– Social Media Effect
Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait
August 9th, 2017 admin
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Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait
April 4th, 2016 admin
Order Description
The Academic Area: Marketing
The Window of Analysis: Industry
Data Collection Method: Interviews/Questionnaires/Surveys
Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson)
Main Themes:
– Nationals vs. Expats
– Social Media Effect